MICHAEL SMITH | PORTFOLIO

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Velo

Client:
Velo
Services:
Motion Graphics, 3D Modeling, 3D Renders. 3D Animation, Video Editing, Custom Music
Year:
2018
For Velo’s “What’s Your Flavor” campaign, we crafted a series of high-energy visuals to capture the bold, adventurous spirit of this alternative nicotine brand. The project involved a mix of 3D modeling, photorealistic renders, dynamic animations, custom music production, and sharp, impactful video editing.
We developed a range of 3D models to highlight Velo’s unique flavors, incorporating fluid simulations and abstract forms that reflect the burst of taste and vibrant energy the brand represents. The campaign’s visuals featured sleek, chrome-like finishes, vibrant colors, and energetic motion sequences designed to grab attention and convey the excitement of discovering new flavors. Custom sound design and music were layered in to match the fast-paced cuts and high-impact visuals, creating a cohesive, sensory experience.
The final deliverables included a series of polished ad spots, social media assets, and point-of-sale visuals that captured the bold essence of the Velo brand. The campaign successfully elevated the brand’s image, reinforcing Velo’s position as a leader in the alternative nicotine market.