MICHAEL SMITH | PORTFOLIO

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Sauces By JRK

Client:
Sauces By JRK
Services:
Creative Direction, Graphic Design, Motion Design, 3D Renders, 3D Animation, Video Editing
Year:
2021
Sauces By JRK needed a fresh, vibrant campaign to capture the essence of their all-natural, health-focused jerk sauce. The goal was to highlight the authentic Caribbean flavor while emphasizing the clean, wholesome ingredients that set their sauce apart.
We developed a creative direction that leaned into the natural, health-conscious side of the brand. Using crisp, mouth-watering 3D renders, we showcased the fresh, real ingredients that go into every bottle – from fiery scotch bonnet peppers to fragrant herbs and spices. Fluid, motion-driven type paired with clean, modern graphic design emphasized the brand’s commitment to authentic flavor without compromise. The final campaign combined 3D animation, video editing, and motion design to create a fresh, energetic aesthetic that reflected the bold, natural taste of the sauce.
The campaign captured the vibrant, health-focused spirit of the brand, driving strong engagement across social media and digital platforms. It positioned Sauces By JRK as a premium, health-conscious choice for flavor enthusiasts, reinforcing its mission to deliver authentic, clean ingredients without sacrificing taste.