MICHAEL SMITH | PORTFOLIO

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Oats Overnight

Client:
Oats Overnight (General Mills)
Services:
3D Modeling, 3D Rendering, 3D Animation, Video Editing, Creative Direction, Art Direction, Music Editing, Copywriting
Year:
2022
Oats Overnight needed a series of eye-catching 3D product visuals and animated ads to capture the attention of a health-conscious, on-the-go audience. The goal was to showcase the brand’s unique selling points – convenience, nutrition, and variety – through bold, memorable visuals.
We created high-quality 3D models and animations, focusing on realistic textures and vibrant color grading to match the brand’s fresh, energetic personality. Each ad emphasized the product’s convenience and nutritional benefits, using dynamic camera moves and engaging copy to drive brand awareness.
The campaign successfully positioned Oats Overnight as a standout option in the competitive breakfast category, increasing brand visibility and customer loyalty through impactful digital storytelling.