Microsoft Sharepoint
Client:
Microsoft
Microsoft
Services:
3D Modeling, 3D Animation, Creative DIrection, Copywriting, Art Direction, Motion Graphics, Music & Sound Design
3D Modeling, 3D Animation, Creative DIrection, Copywriting, Art Direction, Motion Graphics, Music & Sound Design
Year:
2011
2011
Microsoft sought a fresh approach to promote SharePoint’s collaboration tools in a way that felt modern, human, and engaging – a departure from typical enterprise software marketing.
We developed a series of playful, yet professional 3D character animations that illustrated real-world use cases, making complex technical concepts feel relatable. Custom music and sound design were integrated to match the brand’s forward-looking tone.
The content effectively bridged the gap between technical functionality and user-friendly storytelling, enhancing SharePoint’s appeal to a broader audience and reinforcing Microsoft’s innovative brand image.
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