MICHAEL SMITH | PORTFOLIO

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Des Couples

Client:
Decouple
Services:
Creative Direction, Graphic Design, Art Direction, 3D Modeling, 3D Renders
Year:
2021
Decouple sought bold, dynamic 3D visuals to introduce their new line of pickleball paddles, aiming to capture the intensity and energy of the sport while highlighting product durability and precision.
We created custom 3D models with realistic material textures and energetic compositions, using high-speed motion effects to mirror the fast-paced nature of pickleball. These assets were optimized for both digital and social platforms.
The campaign elevated Decouple’s brand presence, contributing to a successful product launch and establishing the paddles as a premium choice among competitive players.