MICHAEL SMITH | PORTFOLIO

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Dannon

Client:
Dannon
Services:
Motion Graphics
Year:
2021
When Dannon approached us for their Light & Fit campaign, they wanted to capture the vibrant, energetic spirit of their brand while emphasizing the light, healthy lifestyle their products promote. Our goal was to blend motion graphics and graphic design to create a series of visually striking, health-focused ads that resonate with their audience.
We crafted a sleek, modern visual language that brings the essence of freshness and vitality to life. Through a combination of dynamic type animation, crisp color palettes, and fluid motion, we highlighted the key benefits of Light & Fit – low calories, high protein, and delicious taste – while maintaining a bright and upbeat tone. The use of motion graphics allowed us to capture the energy of a healthy lifestyle, seamlessly integrating product imagery with flowing, animated elements.
The campaign successfully captured the brand’s message, boosting engagement across digital platforms and reinforcing Light & Fit’s position as a go-to choice for health-conscious consumers. By pairing eye-catching design with fluid, modern animation, we brought the brand’s vision to life, creating a memorable impact in the crowded health and wellness space.