CASE STUDY / 2022

OATS OVERNIGHT

CLIENT

Oats Overnight (General Mills)

YEAR

2022

3D Modelling & Texturing

I created bespoke 3D models for both of Oats Overnight’s packaging configurations (bottles & pouches) as well as a library of stylized fruit, oat, and fluid treatments.

▶ PRODUCT SPINS — POUCHES

▶ PRODUCT SPINS — BOTTLES

02 / ANIMATED ADS

Enjoy! — Branding & Ad Campaign

I employed the 3D asset library I created to develop a series of animated ads destined for paid social and DOOH applications. The client loved these assets, and they continue to run on numerous platforms as evergreen branding & marketing assets.

▶ OATS OVERNIGHT — ENJOY! — EXTENDED CUT

03 / LIVE ACTION CAMPAIGN

The Lie Detector

After our success with the fully CG campaign, Oats Overnight came back to us for another project. This time, we developed a live-action concept employing a real-lie detector, to prove that Oats Overnight is truly the best choice for a quick, easy, and delicious breakfast.

▶ THE LIE DETECTOR — 60-SECOND SPOT